It takes a great deal of skill to turn a profit with a theater company during an economic recession.
Tickets to plays are already overpriced enough, especially when it’s a question of that versus eating supper for the remainder of the week.
I enjoyed visiting the theater when I was a good amount younger, even though I have to admit that it has been numerous years since I’ve gone. Even with a decline in public interest, the local theater still managed to thrive. They managed to host various concerts with ancient bands that mostly tour small food festivals & county fairs. The ticket prices were regularly un-biased so they managed to sell out all of the time. As they hosted acts such as Molly Hatchet & Eddie Money, they garnered more interest from residents in the community. I suppose they have stuck to that model for the most part. Whenever I drive by on my way to the lake house from my place of work in the early night hours, I usually see a band name on their marquee. They still host plays & have opera days, even though I suppose those events only bring in a small amount of their overall revenue these afternoons. I heard they were able to acquire a liquor license so they could sell drinks before, during, & after their concerts. That certainly boosted their revenue by a good amount. One criticism that I’ve noticed on social media regarding the theater is their terrible air cooling. Apparently they’re still using the same ancient cooling device that they’ve had for numerous decades. When you get started with changing the capacity of a space & hosting concerts where people are jumping & dancing, you’re dealing with more heat than you might realize. I suppose they’re moving in the proper direction by installing a new air cooled chiller to keep the interior nice & frosty during events of all types. I might get concert tickets some night if my wifey happens to be interested.