So, my current ads were not working so well.
Even though I paid a good amount of money to spread the word about my Heating and A/C company, it did really nothing to help.
Now I could do what a lot of people do, which is moan and get angry, but, I decided to do a little bit of research to see where I could switch up. This is when I learned about pay per click. PPC is a form of advertising where you pay for a high spot on google. When someone clicks on your ad, you pay a small fee. At first this sounds bad, because it seems like you are paying for someone to just merely visit your website, and wouldn’t be getting any business from it. But the way it works is if someone visits your website, and buys your service, so in my case Heating and A/C services, then the cost of the repair will far outweigh the small cost you had to pay. So you will make a lot more money in the long haul. I found myself absolutely interested in what PPC could do for me, and upon a little more research, I learned that Google was known for doing pay per click a lot, and their Google ads were often PPC. This would be a good way to help advertise my business. After I read about PPC, it opened an entire up-to-date world for me, because it then led me to subjects like SEM, SEO and other great forms of digital SEO, all of which can greatly help a supplier thrive.